Nothing has announced a new partnership with Charli XCX, naming the artist as its first-ever Global Brand Ambassador as well as a shareholder in the company.
The collaboration reflects a shared vision between the tech brand and the musician, centred on creativity, innovation, and challenging traditional industry norms. According to Nothing, the partnership aims to combine music and technology in ways that resonate with a new generation of consumers and creators.
Speaking about the collaboration, Charli XCX said she was drawn to the company’s creative-first philosophy and distinctive product design.
“When I’m creating, I’m always thinking about how my work will be experienced out in the world and I love how Nothing headphones sound and are designed. Its ethos of prioritising creatives is really something I look for when working with a partner.”
The announcement positions Charli XCX not only as the face of the brand, but also as an active stakeholder, signalling a deeper level of involvement in Nothing’s future direction and cultural identity.
The campaign imagery was shot by Aidan Zamiri.
